Email campaigns

Campaigns are emails to your subscribers: a seasonal menu, a promotion, reopening after a refurbishment, a weekend promo code. The subscriber list is collected by the storefront itself and stored in your account.

Where: Website → “Configure site” → Store Studio → the “Campaigns” tab (admin.cenaly.ge).

Building the email#

A campaign has an internal name (only you see it), a subject and a preheader — the short line email clients show next to the subject.

The email itself is built from blocks, top to bottom:

An incomplete block is flagged and left out of the email.

The email is multi-language: language tabs sit at the top of the editor, each subscriber receives their own language, and the first tab acts as the fallback for the rest.

The AI draft#

Instead of a blank page you can describe the task in one line — “tell them about the new autumn menu and invite them to try the seasonal soup” — and the AI assembles a draft: subject, block copy and button. You edit it from there.

Choosing the audience#

The audience is defined by filters:

• subscriber languages (empty means all; subscribers with an unknown language do not pass a language filter);
• sign-up source: the storefront form or popups and forms;
• purchases: any / purchased / never purchased / lapsed (with a threshold in days);
• minimum number of orders.

The recipient count is calculated live, before sending. Unsubscribers are always excluded. If the audience is empty or exceeds the single-send limit, you are warned before pressing “Send”.

Purchases are counted from completed orders of this location; guests who ordered without an email are not counted.

Preview and test send#

• Preview shows exactly the email a subscriber will receive; tracking is disabled there, so previewing does not skew statistics.
• Test email can be sent to any address of yours (up to 5 per hour) and does not affect campaign statistics either.

Sending is irreversible: the confirmation shows the exact recipient count, and a campaign cannot be recalled once started. A sent email can no longer be edited — create a new campaign for a repeat.

What you see after sending#

In the campaign list and card: recipients, opens, clicks and unsubscribes. Opens and clicks arrive gradually as people read the email — the card refreshes itself.

Where subscribers come from#

• the subscription form on the storefront;
• popups and forms with email capture;
• guests who left an email at checkout and agreed to receive campaigns.

Add a subscription form to the storefront#

Result: the site gets a block with a "Your email" field and a Subscribe button; the addresses go to the location's subscribers.

1. Open Websites and click Design on site on the site card — the live site opens in a new tab with the Site designer panel (if nothing opens, allow pop-ups in the browser).
2. In the panel, go to the Builder tab. The section builder is available for an online store and for a venue's menu page; other sites show a note that the section builder is available for online stores.
3. In Add a section, click the Newsletter tile — the section takes its place on the page. The Add with settings icon on the tile opens its editor right away.
4. Click Edit on the section and fill in Title (if empty, visitors see "Subscribe to our newsletter"), Incentive text (for example, "10% off your first order") and optionally Subscriber note — it is plain text, not a live subscriber counter.
5. Click Apply — after publishing you see "Published for everyone".

A visitor enters an address and clicks Subscribe — they see "Thanks! You are subscribed." (or "Please enter a valid email" if the address has a typo). The form is protected against spam bots.

Ask for marketing consent at checkout#

Result: when ordering, a guest can tick "Email me news and special offers" and becomes a subscriber.

1. Open My website → Online ordering and expand the Checkout section.
2. In the Guest e-mail and digital receipt block, set E-mail field at checkout to Optional or Required. With Hidden you cannot ask for consent — the checkbox below is inactive.
3. Tick Ask for marketing consent and click Save. The section header shows a "Marketing consent" chip.

The guest sees an Email me news and special offers checkbox next to the email field — it is never pre-ticked: consent is the guest's own action. A guest who ticks it is added to the location's subscribers with the "checkout" source. If the address is already in the base, no new record is created — so a guest who unsubscribed does not re-subscribe by placing another order.

Where to see subscribers#

On the site card: 🏪 Store Studio → Storefront → Subscribers & requests for a store, or ✉️ Mailings → Subscribers for other sites. The list can be exported there with Export CSV.

The subscriber base opens from a link in the same tab. Every email carries an unsubscribe link, and an unsubscriber never receives another campaign.

Related topics#

• Engagement campaigns — collecting emails on the storefront
• Returning guests — guest recognition and order history
• Loyalty — bonuses and promo codes
• Commerce — coupons you can put into an email

FAQ#

Do I need my own mail server? No, sending goes through our infrastructure.

Can I email only people who have not ordered in a while? Yes — the “lapsed” filter with a threshold in days. It applies to former customers only.

What happens with unsubscribers? They are excluded from every audience automatically; there is nothing to track manually.

From draft to a sent email#

1. Open the location's newsletters and create an email. Fill in the internal name, subject, preheader and content, and check its language versions.
2. Choose the audience and check the recipient count. If the draft came from a customer segment, verify that segment. Membership in a segment alone does not turn a contact without the required consent into a subscriber.
3. Enter your email address in the test block and send a test. Check the subject, links and appearance in your inbox. A successful test is not a send to the audience.
4. Choose immediate delivery or a later date. For scheduled delivery, check the time zone. Save the changes and start sending: the audience is checked again before confirmation.
5. Confirm, then open the campaign result. A scheduled campaign initially shows a scheduled state. Resolve empty-audience or sending errors using the message shown; check the existing campaign's state before creating another one.